Cookie Policy

This policy explains what cookies and similar technologies simplysystems.com uses and why. It should be read with our Privacy Notice.

What cookies are

Cookies are small text files placed on your device by websites you visit. Similar technologies, such as browser storage, work in a comparable way. They are widely used to make websites work and to provide information to site owners.

How we use them

We keep cookie use to a minimum. The site works fully without any cookies being set.

We use Cloudflare Web Analytics to count visits. It does not use cookies or any identifier that could single you out, so it does not need your consent.

Strictly necessary

These are required for the site to function and do not need your consent.

Name	Set by	Purpose	Duration
ss-attribution (browser session storage, not a cookie)	simplysystems.com	Remembers which campaign or referring site brought you to us during your visit, so we can see which marketing leads to enquiries. It is only sent to us if you submit the contact form.	Deleted when you close the browser tab

Analytics and advertising measurement

With your consent, we use Google Analytics 4 to understand how visitors use the site: which pages are viewed, where visitors come from and which links are clicked. We also use Google Ads conversion measurement to see whether visits from our adverts lead to enquiries. We do not use these cookies to build a profile of you or to show you personalised adverts, and we do not sell data.

These cookies are only set if you accept them in the cookie prompt, and you can change your choice at any time using the “Cookie settings” link in the footer.

Name	Set by	Purpose	Duration
_ga	Google Analytics	Distinguishes visitors with a random identifier	2 years
_ga_[ID]	Google Analytics	Maintains session state	2 years
_gcl_au	Google Ads	Measures whether a visit from a Google advert led to an enquiry	90 days

Third-party content

We do not currently embed third-party content such as maps, videos or booking calendars. If we add any in future, the provider may set its own cookies when that content loads, and we will update this policy to say so.

How to control cookies

You can withdraw consent for analytics cookies at any time using the “Cookie settings” link in the footer. All modern browsers let you block or delete cookies; see your browser’s help pages for instructions. Blocking strictly necessary cookies may affect how the site works.

Changes to this policy

We may update this policy when the technologies we use change. The date at the top shows when it last changed.